An everyday Office supply, where we would be without them? Post it notes, invented by Arthur Fry & Dr. Spencer Silver at 3M. Have you ever really looked at them, why why and how they came about? Did you know they have been around since 1968!
A Post-It note (or sticky note) is a small piece of paper with a re-adherable strip of glue on its back, made for temporarily attaching notes to documents and other surfaces. A unique low-tack pressure-sensitive adhesive allows the notes to be easily attached, removed and even re-posted elsewhere without leaving residue. Originally small yellow squares, Post-It Notes and related products are now available in an array of colors, shapes and sizes.
In 1968, a scientist at 3M in the United States, Dr.Spencer Silver, was attempting to develop a super-strong adhesive. Instead he accidentally created a “low-tack”, reusable, pressure-sensitive adhesive. For five years, Silver promoted his “solution without a problem” within 3M both informally and through seminars but failed to gain acceptance. In 1974 a colleague who had attended one of his seminars, Art Fry, came up with the idea of using the adhesive to anchor his bookmark in his hymnbook. Fry then utilized 3M’s officially sanctioned “permitted bootlegging” policy to develop the idea. The original notes’ yellow color was chosen by accident, as the lab next-door to the Post-It team had only yellow scrap paper to use.
3M launched the product as “Press ‘n Peel” in stores in four cities in 1977, but results were disappointing. A year later 3M instead issued free samples directly to consumers in Boise, Idaho, with 94 percent of those who tried them indicating they would buy the product. The product was sold as “Post-Its” in 1979 when the rollout introduction began, and was sold across the United States from April 6, 1980. The following year they were launched in Canada and Europe.
Interesting right? I guess that is seeing things differently, join us as we take another look at the world around us, for more information head over to Robyn at CaptivateMe.